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October 12, 2011

“Form follows function? Only sometimes. Only sometimes. Form is function. Form is function; it informs, it tells us, it supplies us answers before we’ve even thought about it. And so I’ve stopped using words like form and I’ve stopped using words like function as a designer. What I try to pursue now is emotional functionality of things. Because if I can get that right, I can make them wonderful, and I can makes them repeatedly wonderful. And you know what those products are, because you own some of them. They’re the things that you’d snatch if the house was on fire. Forming the emotional bond between the thing and you is an electrochemical party trick that happens before you even think about it.”

-Richard Seymour

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